D is for Difference

Continuing the ABCs of Innovation, we now turn our attention to the letter "D."  You can catch-up by reading my previous posts: A is for Awareness, B is for Bold, and C is for Create.

D is for Difference.
Please be sure you note the word is "difference" not "different."  Just being Different doesn't always make a Difference.  Different is merely "not alike." Difference is the degree to which it differs.  This may seem like splitting hairs, but as Mark Twain said:

"The difference between the right word and the almost right word is the difference between lightning and a lightning bug."
~ Mark Twain

Xbox is different from Playstation, but when you begin to calculate the level of difference between those gaming systems and the Wii, you are blinded by the lightning and no longer notice the lightning bugs. 

It's no longer a great creative feat to choose a different path. The path you choose must make a difference.

Two roads diverged in a wood, and I -- I took the one less traveled by, and that has made all the difference.
~ Robert Frost