Think Different. (But Not TOO Different.)

In a brilliant act of confronting Apple with its own words (and then making them eat those words) a YouTube user with the screen name "KeeptheiPhoneFree" created a video mashup of all the third-party iPhone software that was effectively rendered useless when Apple released the firmware update 1.1.1.

The real act of brilliance was in using the audio from Apple's groundbreaking "Think Different" campaign. Listen to the narrator (who I think is Richard Dreyfuss) call out Apple's salute to "the crazy ones, the misfits, the rebels, the troublemakers. The round pegs in the square holes. The ones who see things differently." According to Apple's script they have no respect for the status quo -- yet that's just what Apple is trying to maintain by fighting the iPhone hack that allows for greater user ability by these self same "Crazy Ones."

So, according to Apple it is okay to Think Different -- just don't think TOO different from them.

Comments

[Yacko]

>> just don't think TOO different from them.<<

No it's okay to think different as long as you are willing to take personal resposibility for the decision(s) and the consequences. Don't do the crime, 'less you're willing to do the time.

[Louis Wheeler]

It's too dangerous to allow third party developers on the iPhone, yet. The iPhone OSX is still under development; Its applications run as root.

This means that malware can be automatically run as soon as it is added to the iPhone, much like how Microsoft Windows does now. Once Apple has added the Unix based permissions system to the iPhone that is currently in Mac OSX then it can deliver a SDK, but not before. Even then, Apple is likely to manage its third party developers by licensing them and selling their apps on the iTunes Music store.

You hackers are jumping the gun. Be crazy all you want-- build your own damned iPhone. Of course, you can't.