The original content is from Tom Peters, but I like John Moore's formatting better.
I've long believed that big success could be more easily attained in small business. Tom and John would seem to agree, as they posted this 16-point manifesto for microcorps to beat the bejeezus out of the big guys way back in 2005.
My favorites from the list are:
#1: Niche Aimed
Never try to be all things to all people. You can ask my friend Susan Friedmann for some great ideas on niche-focusing.
#3: Dramatically Different
Being significantly different within your community, your industry, etc. should be obvious, but this is where most companies (big and small) fall short.
#5: Emotionally Bond with Clients/Vendors
Treat your customers and suppliers like family -- maybe even better than family. Connect with their passions and find an alignment within your company's services and products that appeal and feed that passion.
John Moore created a great video primer on these techniques and called it "Jumbo Shrimp Marketing" -- I've embedded the video below.
- Duct Tape Marketing
- Business Life
- Dan Janal's PR Leads
- The Idea Department
- Customers Count
- Word Wealth
- Selling To Big Companies
- Design Matters
- Business Blogging Confidential
- The Buzz Saw
- In Your Own Backyard
- Help People Choose You
- Ethics in Business
- People Management
- The Small Biz Wiz
- Referrals for Life
- Internet Innovations
- Nailing Customers (with CRM)
- Your Trusted Selling Brand
- MEDIA 2.0
- Personal Fame Blog
- Small Biz Reads
Duct Tape Marketing Blog Channel Members
Don The Idea Guy
Possessing creative powers beyond those of mere mortals, Don The Idea Guy comes to your rescue by providing powerful profit-producing promotional ideas that mean business... and MORE business! MyBrainBlog
DON the IDEA GUY
P.O. Box 26392
Columbus, OH 43226
(614) 340-7910
Email Me
Recent Posts
« Think Different. (But Not TOO Different.) | Main | The Big Idea is DEAD. »
October 17, 2007
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c5bee53ef00e54f0d81fc8834
Listed below are links to weblogs that reference Beat The Big Guys By Being Small:
» Lorazepam dosage. from Lorazepam.
Lorazepam side effects. Lorazepam maximum dosing and propylene glycol. Discount lorazepam. Lorazepam side effets. Lorazepam. [Read More]
Comments
Verify your Comment
Previewing your Comment
This is only a preview. Your comment has not yet been posted.
As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.
Having trouble reading this image? View an alternate.
Channel Partner Recent Posts
Scott K. Wilder - The Small Biz
Wiz
Zane Safrit - Business Life
Georgia Patrick - Customers
Count
Rob Kirby - Design Matters
Dan Janal - PR Leads
Troy White - Word Wealth
Jill Konrath - Selling To Big
Companies
Don The Idea Guy - The Idea
Department
Duct Tape Marketing
Podcast
Andy Wibbels - Business
Blogging Confidential
Brian Kolstad - In Your Own
Backyard
Natalie Ferguson/Tim Norton -
Help People Choose You
Dr Mike Thomson - Ethics in
Business
Harry Joiner - People
Management
Hazel Walker/Dr. Ivan Misner
- Referrals for Life®
Ken Yarmosh - Internet
Innovations
Mike Santoro - Nailing Customers
(with CRM)
Rob Reed - Your Trusted
Selling Brand
Steven Van Yoder - Personal
Fame Blog
800-CEO-READ - Small Biz Reads
John Jantsch -
Duct Tape Marketing
Being big is not always a good thing. Think utility companies, or, large software vendors who think you have to have their product. Small companies have the advantage in many cases of being able to be more responsive and provide more personal service, which many people appreciate. Getting the run around at a larger company is no fun! Just make sure you have systems in place so that customers can in fact reach you when they need you.
Posted by: Steve | July 24, 2008 at 11:29 AM
Being big is not always a good thing. Think utility companies, or, large software vendors who think you have to have their product. Small companies have the advantage in many cases of being able to be more responsive and provide more personal service, which many people appreciate. Getting the run around at a larger company is no fun! Just make sure you have systems in place so that customers can in fact reach you when they need you.
Posted by: Steve | July 24, 2008 at 11:30 AM
change compared hypothesis contributed scenarios height
Posted by: cordalegib | July 16, 2009 at 07:19 PM