The most recent Guerrilla Marketing email bulletin has Jay and Amy Levinson sharing the most important words in Human Relations:
- The six most important words in business:
"I admit that I was wrong."
- The five most important words in business:
"You did a great job."
- The four most important words in business:
"What do you think?"
- The three most important words in business:
"Could you please..."
- The two most important words in business:
"Thank you."
- The one most important word in business:
"We."
To build upon this meme, I wanted to add my own quick course on the most important words for Innovation:
- The six most important words for innovation:
"This process really drives me crazy!"
- The five most important words for innovation:
"Why do it this way?"
- The four most important words for innovation:
"What would you change?"
- The three most important words for innovation:
"What if we..."
- The two most important words for innovation:
"Why not?"
- The one most important word for innovation:
"How?"
How about you?
What are the most important words in your category?
Don:
Nice spin! Would like your permission to republish this in the Guerrilla Marketing Encyclopedia at www.guerrillapedia.com
Posted by: Errol Smith | June 29, 2007 at 07:01 AM
No problem, Errol.
Drop me a line via the email link on this page to discuss the details. I could not find a contact link on your wiki site.
Thanks.
~DON
Posted by: Don The Idea Guy | July 09, 2007 at 12:38 AM