One of my projects of the past few months has been putting the finishing touches on a 'spin-off series' of my Don The Idea Guy brand. A new project I call "Idea Barista."
I've long met with clients over coffee to discuss their business and to generate creative marketing, promtional and branding ideas designed to engage new business, but it was only rather recently that my usually quick-on-the-uptake brain matched the common link to clients and creativity -- COFFEE.
That realization prompted a couple of my most-read blog posts sharing observations on the links between coffee and creativity -- the art of brewing highly-caffeinated ideas and building stronger relationships with your clients. The idea of honing your skill as an "Idea Barista."
The concept has evolved enough to propose a manifesto on the ChangeThis.com website, and I invite you to visit the link and read the short proposal. If you find the concept interesting, I ask you to click the gray button on that page that says "Yes, write this manifesto". If enough votes are collected, I'll be asked to post the entire manifesto as part of the ChangeThis archive of cool content.
The Idea Barista: Blending Coffee & Creativity to Brew New Ideas
While you're on the ChangeThis site (and thinking about coffee) be certain to download John Moore's new manifesto. It's a concentrated e-version of his new book Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture. It's a great read, and a perfect way to bide your time while you wait for Amazon.com to deliver your copy of the book!
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