Trying to successfully sell goods and services to people in THIS life not enough of a challenge? How about targeting people in their "Second Life"? Avatars have been around for quite some time, but it seems that the new Second Life world has breathed new life into advertising to our avatar alter egos.
A recent article in the Harvard Business Review outlines some of the possibilities. The article is an excellent read and definitely food for some creative thought -- but it's just the beginning. What could your company create or adapt for use in online roleplaying games (like World of Warcraft), for residents of MySpace, or those who have created an entire Second Life?
Click HERE for the article -- or HERE for the podcast.
Second Life sitizen makes $1 million, so it's really not just a game.
http://callfromnextlife.blogspot.com/2006/11/second-life-realtor-makes-1-million.html
Posted by: volkov | March 06, 2007 at 05:22 AM