innovation: Books Are the New "Black"

Don The Idea Guy

Possessing creative powers beyond those of mere mortals, Don The Idea Guy comes to your rescue by providing powerful profit-producing promotional ideas that mean business... and MORE business! MyBrainBlog

DON the IDEA GUY
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May 18, 2006

Books Are the New "Black"

...Or at the very least, they are the new business card.
INC. Magazine explores some of the details in this article from Dan McGinn.

With the ease of self-publishing, every business person and their brother can write and release a book -- but it's what you do with the book that matters.

Here are a few ideas on how to use a self-authored book in your self-promotion efforts.
1. Get yourself added to Amazon.com
It's a pretty easy process, and by today's standards you didn't write a book until I buy it on Amazon.

2. Get it reviewed
It doesn't matter if it was reviewed by the NY Time or the Picayune Weekly (okay, actually it DOES matter), but get it REVIEWED by the press.

3. Get blurbs
Get some cool people to say some cool stuff about your book.

4. Get "booked"
Schedule some speaking gigs with business associations, clubs, and charities.

5. Repurpose the content
Republish chapters on the 'net to create your blog, or record it in your own voice to create a series of chapter-length podcasts (and then get the podcast registered with iTunes). Use as many aveues and media as possible to distribute your information into as many users as possible.

The important thing to remember is that you're most likely not going to get rich off self-publishing a single book. But you CAN get a lot of promotional attention. If you focus and direct that promotional power correctly, it will bring a lot more business your way. THAT'S the kind of writing that will make you rich ...Endorsing the backs of all the checks made out to your name!

Posted by Don The Idea Guy on May 18, 2006 at 01:24 PM | Permalink

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Books Are the New "Black"

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