Mainstream Businesses (listen up traditional/terrestrial Radio!) that still believe iPods and podcasting are the domain of a bunch of pimply-faced teens need to wake-up and hear the podcast.
iToors is just one more example of the possible innovations waiting to be discovered and put into action by people demonstrating even a small dose of Personal Brilliance.
Content. Control. Personalization. Portability.
What I want. When I want it. How I want it. Where I want it.
If you "get it", you also get loyal customers with an incredible inclination toward spreading positive word-of-mouth messages by talking about your business to their friends, blog readers, and co-workers. If you DON'T get it -- no worries -- no one is talking about you at all.
Oooh... wait a minute.
Better rethink that no-worries part.
This just in...
From the morning edition of Inside Radio:
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Many news/talkers are embracing streaming. But podcasting's still developing.
A just-out study from News Generation says 27 out of 50 stations in the top 50 markets are streaming at least 90% of their on-air content. But just six of the 50 use podcasting or MP3 streaming.
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So, barely 50% of the TOP stations are streaming audio on the internet (which is like, SO 1990's) and only SIX of them use podcasting?
Wonder why they've had a horrible year of revenue and why iTunes and independent podcasters are eating into their listener base. DUH.
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