Fast Company has begun it's annual "Blog Jam" today, and right out of the gate is Jim Canterucci's suggestion that 'top-down' corporate creativity isn't nearly as effective as innovation that comes from the 'bottom-up' -- and I agree.
Increasing the number of marketable, actionable ideas takes more than a corporate log-line in the annual report. "We will be the most innovative company in our industry" are mere words unless coupled with the strategy on how to make it so.
Philosphers have said for centuries that 'change comes from within.' When dealing with corporate creativity, I say the same holds true. The best ideas (and the passion to execute them) comes from within an organization.
Slapping a new creative quote on the company website won't make the company any more creative than a bumpersticker saying 'my other car is a Porsche' will net you a new sports car. Canterucci suggests developing "Personal Brilliance" (which also happens to be the name of his new book) within your company's personnel. Taking the online Personal Brilliance Quotient seems to be a good place to start.
Giving your employees the tools, incentive, and permission to change the way they think and do business? Now THERE'S an innovation!
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